What is Reactive PR?
Reactive PR is all about jumping in quickly when news breaks that affects your industry or your audience. The key is to respond fast, ideally within a few hours of a story going live. If you comment on industry news, this will increase brand awareness and position you as an expert in your sector.
What kinds of reactive digital PR are there?
Journalist requests
I can track when UK journalists are looking for expert comments or case studies for their stories. To make my client’s life easier, I research and draft the quote, all they need to do is approve it. Once they’ve signed off, I’ll share the quote with the journalist. If it’s not picked up, no worries! All our quotes go in a log, ready to be issued the next time a relevant opportunity comes up. The more you demonstrate your value to journalists, the more likely they are to come to you in the future.
Responding to trending stories
News is published all day long, but it pays to keep an eye on what’s affecting your industry and customers. This means spotting news that’s likely to get picked up by multiple outlets before it’s widely covered. When an opportunity arises, I draft and share the comment with my client. Once the copy is signed off, I pitch it to the journalists that I think will pick it up.
Why is Reactive PR important?
As the saying goes, “news travels fast”, and it really does! Being able to respond quickly and effectively can help you stand out from your competitors. Commenting on trending topics shows your audience that you’re not only on the pulse of what’s happening, but you’re also a trusted authority in your field. This kind of proactive engagement can strengthen your brand’s reputation and boost your presence in the media.